Overclockers UK, the renowned provider of high-performance gaming hardware, recently bagged two prestigious awards at the annual eCommerce Awards, cementing their status as industry leaders. These annual awards, ran by Ecommerce Expo in partnership with IMRG, recognise excellence in the world of eCommerce, by celebrating the most innovative and market leading initiatives and products in the online retail space.
Best Digital Marketing Campaign for Refract Gaming PCs
The spotlight shone brightly on Overclockers UK’s innovative Refract Gaming PC range, earning them the coveted title of “Best Digital Marketing Campaign.” Launched in 2022, the Refract Gaming PCs were meticulously designed to cater to a diverse gaming audience, offering six pre-built PCs equipped with top-tier hardware for varying levels of gameplay, from 1080p to 4K.
The judges’ statement highlighted Overclockers UK’s commitment to innovation: “The judges commented that Overclockers initiative this year was to identity, develop, and launch a new product line-up to a new marketplace. Their launch campaign was highly successful, utilising all the latest online marketing techniques. Judges noted that there was impressive content and media planning to lead prospects through the customer journey”.
Best UK eCommerce Site of the Year
In addition to the triumph in digital marketing, Overclockers UK secured the prestigious title of “Best UK eCommerce Site of the Year.” The company’s exceptional year included the launch of a new website and blog, coupled with a strategic headquarters relocation within Etruria Valley which forms part of the highly successful Ceramic Valley Enterprise Zone.
A statement from the judges commended their award: ”The judges praised the phenomenal results from Overclockers UK across many categories. They noted their great use of integrated technology to further drive performance. The judges acknowledged the development of an exceptional website experience which provided fantastic results in a challenging market”.
Overclockers UK’s success at the eCommerce Awards 2023 solidifies their position as pioneers in the gaming hardware industry. With a commitment to innovation and a finger on the pulse of market trends, Overclockers UK continues to redefine the standards for excellence in ecommerce.
Congratulations to Overclockers UK on their well-deserved double victory!