Wednesday May 21 · 9am – 12pm
New Vic Theatre, Etruria Road Newcastle-under-Lyme ST5 0JG
Learn how to connect, influence, and sell with confidence – by understanding the psychology behind every conversation.
This practical, in-person workshop is designed to help business owners unlock the science of human behaviour and use it to strengthen their sales strategy. You’ll be introduced to the DISC model, a simple but powerful framework that helps you tailor your message, build trust quickly, and close more deals – just by understanding how people think, decide, and communicate.
During the session, you’ll discover your own DISC profile and gain a deeper understanding of your natural communication and sales style. You’ll learn how to recognise the behavioural patterns of others and adapt your approach to match, helping you create stronger connections and more persuasive conversations.
By the end of the workshop, you’ll be able to communicate more effectively with clients, prospects, and team members, using language that resonates with them – not just you. You’ll know how to build rapport more quickly, decode buying behaviours, predict objections, and guide people toward decisions with confidence.
This isn’t about using a script or pushing a hard sell. It’s about learning how people make choices – and how you can align your message with what really matters to them.
You’ll leave with practical tools and strategies you can apply straight away to improve your sales conversations and reduce the friction that often leads to missed opportunities.
